Use QR technology to access the Leader
By David Arenstam Contributing Writer
Did you notice something new in the paper this week? Mainely Media LLC is now using Quick Response Codes (QR Codes) to give readers an easy way to access their favorite stories online. The codes will start to appear in the company’s papers and other marketing material, and can be accessed by any device that is equipped with a QR reader application.
Any smartphone or tablet device with a camera and a reader (iPhone, iPad, iPod, Android, or Blackberry), will be able to scan the bar codes and the user will immediately be taken to the company’s online edition. In some cases, they may even be redirected to breaking news.
“It’s important we keep up with technology and, as our industry grows and changes, so will the newspaper,” said Molly Lovell-Keeley, managing editor for Mainely Media.